Lamia Tabbaa


Co-founder, Chief Content Officer and Director of Partnerships GCC of Little Thinking Minds


Lamia Tabbaa is the Co-founder of Little Thinking Minds (LTM), one of the earliest Arabic Content brands to make Arabic “cool” again and help foster a love for the language, in an era of rapidly declining use of the language amongst youth. In that role, Lamia runs the GCC operations and is responsible for Sales and Business development for, the first Arabic levelled reading program that is being scaled across schools in the region. Lamia is very passionate about all content, and is an avid reader herself, but especially Arabic content and is heavily involved in choosing the “just right “books for the platform. The other aspect of her job is interacting and empowering teachers of Arabic, to provide them with the right ICT solutions for their classrooms. Before co-founding LTM, Lamia was Content Manager at, where she also managed and bought Content and aggregated user generated content. Lamia started her career in Jordan Television, as a Reporter, Editor and Anchor and this is what sparked her interest in Media and production. She completed her Masters in Media Studies at the New School for Social research in New York. She also at the BBC, working as a free-lance producer on Middle Easter Projects. Lamia’s Undergraduate was in Social Psychology and Sociology from the London School of Economics.

Lamia was “entrepreneur of the year” for 2017 at the Shira Sharjah Entrepreneurship festival and in 2016 was awarded the Entrepreneur of the year by the Arab Women Awards. Besides being featured in many global publications, the Little Thinking Minds story has been featured in “Startup Rising, the entrepreneurial revolution remaking the Middle East”, by Christopher Schroeder. Lamia was also selected in 2018 as an Endeavour entrepreneur.