Mohamed El Missaoui


COO at Bupa Arabia


More than 20 years experience in the FMCG, banking, healthcare and insurance sectors across multiple geographies in North Africa and the Middle East.

Currently leading the design and the implementation of the DigitalStrategy and Transformation of Bupa Arabia in Saudi.

Designed and implemented, cross functional, transformational and destiny shaping programs in the areas of supply chain, operations, Customer Experience, IT.

Leading several efficiency and cost optimisation initiatives that are improving, on a yearly basis, the bottom line.

Achieved high results and turn arounds, for multiple companies, in terms of NPS, Cost to Serve, Customer Satisfaction.