Arrow Labs: PR Assistance and Thought Leadership

Thoburns has been a valuable PR partner to ArrowLabs’ CEO, Rami Darwish. 

Thoburns has refined several different presentations into succinct key messages and drafted/distributed two press releases. These releases announced Arrow Labs’ contract with Cove Beach CaesarsPalace and a partnership with Bahrain Network (BNET).

Part of Thoburns’ offer is to take news content and elevate it, where appropriate it, into thought leadership content that media editors find compelling to print. This enables clients to have several hundred words printed in their own voice.

The Cove Beach announcement was leveraged into two thought leadership opportunities with Hotel News & Catering ME and Hotelier ME. Other thought leadership opportunities have been secured with Arabian Business, MAGNiTT and Connect World Africa & the Middle East.

Thoburns also placed the BNET announcement as an exclusive with Telecompaper. Thoburns’ distribution led to widespread other coverage of the news in: Arabian Business Community, Bahrain News, Capacity Media, Connect-World, Light Reading, Technology Times, Total Telecom, Trade Arabia and Zawya.