Useful Resources

Your ultimate guide to brand positioning
How your brand is positioned in the market ultimately determines how consumers view you and your ability to meet their needs.

Readings & Case Studies

Paymob: Raising Awareness
FinTech

Partners

Ijeworks
[Nigeria] Photography and Branding: 10% discount on headshot, team photos, and workplace. Contact: office@ijeworks.com, referring to the Paystack Startup Bundle.
Firstwater
Firstwater specializes in purpose-led brand-driven strategy, creativity, and execution. contact: Dan Dimmock - dan@firstwaterbrands.com

Useful Resources

21 must-have digital marketing tools to help you grow
We’ve put together a comprehensive list of digital marketing tools that can help you regardless of your goals, including a few free and freemium tools for those on a tight budget.

Readings & Case Studies

5 Clever Sales Strategies To Increase Online Revenue

Partners

Alexandre Ferron
Digital marketing expert with 10+ years of experience in SEO and SEA. Strong expertise in technical SEO, indexation, content strategy, on-page & off-page optimization, and paid marketing.
Intercom
Customer Engagement: -100% for the 1st year, -50% for 2nd year, -20% continuous discount. Send email to startups@paystack.com mentioning Global Ventures.

Useful Resources

35 Best PR Tools
PR is a huge job, especially if you don’t have the best tools. To make life easier for you, I’ve trawled through gazillions of sites, and picked out the 35 best PR tools.

Readings & Case Studies

SpiderSilk: Announcing a Successful Fundraise
Cybersecurity
Proximie: Profile-Raising
Digital Health
Paymob: Raising Awareness
FinTech
Arrow Labs: PR Assistance and Thought Leadership
Productivity Software
Elmenus: Announcing the Board Appointment of David Buttress
Food Tech

Partners

OneRoute
[Africa] Customer Success: 30-day trial & -50% on 1st 3 months subscription. Refer Paystack in email: imran@oneroute.io.
Thoburns- Crisis Management and Prevention
Our PR partners, Thoburns, can offer early help and advice to try and avoid a crisis from materializing, accelerating or exacerbating.
Thoburns - Fundraising and Expansion
Click here if you're fundraising or expanding
Thoburns - Revenue Push
Click here if you need assistance with a revenue push

Useful Resources

100+ Content Creation Tools to Make Your Life Easier
Whether it’s a simple hack, a handy guide, or an awesome tool, there are plenty of ways to make creating content easier and more enjoyable. You just need to know where to look. Luckily, we’ve got you covered.

Readings & Case Studies

6 Books Every Content Creator Should Read
In 2021, anyone willing to do the work can build and scale an online business. Thousands of courses, articles, podcasts, and books can teach you how to escape the rat race and build a digital business around content creation.

Partners

The Company Films
The Company Films is a full service Film & Video Production Company in Dubai offering commercial, animation & corporate video production.
Ijeworks
[Nigeria] Photography and Branding: 10% discount on headshot, team photos, and workplace. Contact: office@ijeworks.com, referring to the Paystack Startup Bundle.
Printivo
[Nigeria] Printing & Marketing: 20% off all orders. Discount code applies for 3 months on all site orders. startup@paystack.com
WiiCreate
[Nigeria] Printing & Merch: Get up to 15% discount on your first order. startup@paystack.com