Raising Awareness

Founders
Islam Shawky, CEO - Alain El-Hajj, COO - Mostafa Menessy, CTO
key case members
Victoria Geoghegan, Maria Najjar
sector
FinTech
Website

As with Arrow Labs, Thoburns refined Paymob’s story into compelling key messages and then used its network of media contacts to raise awareness of the company.

Media coverage was achieved in regional, influential trade media and international media including: Disrupt Africa,  FinTech Futures, The Banker (owned by TheFinancial Times Group) and The Entrepreneur Africa.

Thoburns also drafted and successfully placed a thought leadership article in Global Banking & Finance Review – an international title with high-calibre readership.