Proximie: Profile-Raising

Thoburns’ objective with Proximie was to complement the efforts of Proximie’s US-focused and healthcare trade media-focused PR agencies, by securing coverage in the international business and financial media.

Thoburns created a profile-raising campaign for Proximie’s CEO - Dr Nadine Hachach-Haram - securing articles in Sifted and Worth Magazine, plus an impending article with S&P Global Market Intelligence.

Thoburns also ensured Dr. Hachach-Haram was ranked in Worth Magazine's '50 Women Changing the World' list. 

Thoburns drafted/distributed press releases of additions to Proximie’s board, securing additional media opportunities with: FirstWord MedTech, Healthcare Business International and MobiHealthNews.