Zension (formerly CDP) is a device warranty platform, providing smartphone extended warranties in a market where such services are scarce. The company has gained significant traction with top telecom companies and retailers in KSA, such as STC, Mobility, and Jarir. In a region where smartphone mobile penetration rate stands at 103%, Zension has garnered first-mover advantage. It leverages the tech-savvy population to its advantage, thereby enabling rapid market penetration in the GCC market.